Company Introduction
YANA FAMILY is derived from the saying "You Are Not Alone". YANA is the name of our founder's first cat . They both know each other so well that they have become not only friends but companions, and moreover they are no longer lonely .
YANA is a cat with epilepsy and congenital visual-and-hearing impairment . She has keen senses of smell and taste, and clings to the food she takes and the cat litter she uses very much. During the nine years since taking care of her, our founder has been trying feeding her the food from the dry to the completely wet, enriching the environment she likes to stay, building her self-confidence, etc. We now put these experiences that we have got in our product and would like to share them with you, our dear cat partners.
Furthermore, we also like to share you our core values: cats are not picky eaters, but have their own ideas about their daily meals, just like humans. Eating is supposed to be a happy thing. Having fun trying every kind of food is rather than being reluctant to eat it . Let our cats always show their greatest enthusiasm for what they eat , and accompany us healthily and happily every single day.
Brand Introduction
Brand Mission
"KOAI KOAI CHIA̍H PN̄G" is the first brand promoted by YANA FAMILY. Our first product, "Selected Super Complete Meaty Cat Food Meal Package", has three major missions:
- Selecting natural ingredients: With cherishing in mind, we follow our original intention and choose the best ingredients for each baby. The level of our selected fresh meat is like the one for human so that the meat can for sure makes cats enjoy their meals happily, and you can also feel free from worries.
- Giving community palatability tests: We understand each cat has its own persistence and preferences about food, so during the product development process, we kept inviting members in several major communities to let their cats take the palatability test. Through the feedback of the cats, which have different dietary habits, we adjusted the taste, odor, appearance, and texture step by step. Finally, we produce the highest standard and super delicious meaty meal package.
- Circulating assistance for our society: We care not only about the living environment of cats, but the overall development of the nature and human ecology. Therefore, we are actively involved in diversified social issues. We hope we can work together with different social-issue organizations as well to create an ideal Taiwan.
Brand Core Values
YANA says, "I am not a picky eater. I just have my ideas about my daily meal!"
The core value of "KOAI KOAI CHIA̍H PN̄G" is "persistence". We respect cats' insistence on food, and develop products basing on this persistence. We don't think cats are picky, for each cat has its own taste, just like human beings.
What we have been seeking is to find clues in details that cats may care about. With the rigorous attitude, we will never lose any chance to raise the quality of the product, and even the culture of our company.
Veterinary Product Advisor
Dr. Kelly
Professional experience
- National Taiwan University (NTU) - Master degree
- Star Veterinary Hospital - Veterinarian
- Amazon Veterinary Hospital - Veterinarian
- TCI Company - Project manager
Veterinary License
台獸師字第8152號 (Taiwan)
Products Liability Insurance
YANA FAMILY Co.,LTD. has purchased Nan Shan Product Liability Insurance for NTD 12 million.
- Insurance company: Nan Shan General Insurance
- Insurance period: March 1, 2023 to March 1, 2024
